Accounting analysis of Kogan. Kogan.com is a portfolio of retail and services businesses that includes Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Broadband, Kogan Insurance and Kogan Travel. Kogan is a leading Australian consumer brand renowned for price leadership through digital efficiency. The company is focused on making in-demand products and services more affordable and accessible. Internal brands: Kogan.com’s 13 internally-developed brands – Kogan (Consumer Electronics and Appliances), Fortis (Fitness and sport), Ovela (Homewares), KOMODO (Outdoor and camping), CERTA (Hardware), Scharfen (Men’s grooming), ESTELLE (Women’s personal care), bubbli (Baby and toddler products), Orbis (Travel products), Pawever Pets (Pet accessories), KROMO (Bathroom fittings), Pestill (Anti-pest products), MATILDA UGG (Footwear). Following steps discussed in Week 3 lecture, and using FY2019 annual report and results, answer the following questions: Consider the following accounting changes: ?decrease in the estimated life of depreciable assets ?decrease in doubtful debts as a percentage of gross receivables ?recognition of revenue from gold mining from when it was extracted rather than when gold is delivered ?capitalisation of a higher proportion of R&D costs a) If management reports truthfully, what economic events are likely to prompt the above accounting changes?We use this book called Business Analysis and Valuation: Using Financial Statements by KG Palepu, Paul M Healy, Sue Wright, Michael bradbury, Jeff Coulton. This is in regards to chapter 3 Accounting AnalysisAccountingBusinessFinancial AccountingACCG 3050
