Aristotle defined character as the decisions a person makes when the choice is not obvious.
Another well-known definition of character is the way people act when no one is looking. Firms
that have character tend to perform better over time.
1. Find at least 1 Scripture verse that is related to character and to a firm that has character.
2. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss
your Scripture verse within the context of marketing management.
3. Relate this to a specific for-profit brand or business organization of your choosing.
4. Use two scholarly sources as references.
5. Submit the assignment as a Microsoft Word document.
Discuss how Christian faith impacts marketing management decisions in the selected
organization, including how faith was the source of its marketing management decisions, and
how many company founders have demonstrated such faith.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
