Learning Goal: Im working on a marketing question and need an explanation and answer to help me learn.Imagine that you are the digital marketing manager for Big Skinny and need to make recommendations on how to optimize keyword spending. Based on the data provided in the case, what changes would you recommend? Make three clear recommendations.A few questions to prompt your analysis are:Whichkeywords would you eliminate and why?For which keywords would you allocate more of your budgetand why?Are any keywords overpriced that youd recommend lowering the bid?Are any keywords where you think theres more potential and would recommend increasing your bid?
Requirements: No less than 200 words | .doc file

Order your essay today and save 20% with the discount code ESSAYHELP