Marjit was a company carrying on business in cosmetics and…Marjit was a company carrying on business in cosmetics and perfumes. They were not following the marketing concept and were catering to a target market that was using their products. In other words, they only concentrated on what they would make and did not bother about changes in preferences of their target market.They were later joined by Mrs. Mbote, a marketing graduate who advised the company regarding the changing consumer preferences, and the changes that were necessary to be incorporated in the product. She emphasized the income factors, and social factors only. She modernized the products to a great extent, and invested about ksh 100,000 on new packaging. Even after six months of these changes brought about by her, the company did not seem to have a proportionate increase in sales. The assistant manager and the product manager were not very happy with the changes and thought that although an effort has been made in the right direction, some important factors concerning consumer behaviour have been neglected.Questions1.Do you agree with the assistant and product managers, and why?(3 Marks)Arts & HumanitiesCommunicationsMarketing
