Please read the following case DayTwo Going to Market with Gut Microbiome
Please respond to the questions below.QuestionsWhat is DayTwo selling? Does DayTwo offer a differentiated product?
Which of the target markets proposed in the case is most attractive? Why? Are there other target markets DayTwo should consider?
Given the selected target market, how should DayTwo implement its marketing tactics? What should be the pricing structure?

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