The questions that need to be answered are:
How has Natureview succeeded in the natural foods channel?
What are the two primary types of growth strategies under consideration by nature view?
How do the three options compare financially in terms of yearly revenue, gross margin, required investment, and profit potential?
What are the strategic advantages and risk of each option?
What action plan should the company pursue? (mention changes in the current marketing mix, sales, brand and channel partner arrangements)
Attached are two files
1- the case
2- case requirements
Some main requirements
4 pages
12 pt. font
No need to summarize the case before responding to the questions unless you think it helps you to understand the issues and it should be no more than a quarter page.
I recommend you respond to questions using bullet points each comprising on average 3 sentences. Start with a topic sentence then use subsequent sentences to substantiate your point (put more flesh). If you are asked for arguments in favor and against, I expect 3 to 5 bullet points on either side. Try to be more analytical than descriptive of the case. Analysis is about making comparisons, providing underlying explanations, identifying trends and making actionable recommendations. Be specific in your recommendation regarding a course of action and provide some how details.
Thanks in advanced
